Candy Crush is very simple, yet highly addictive game. It engages the players in matching similarly colored candies. It is so simple that any kid can play it. The best candy crush blog estimates it to be worth billions.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason to the addictive quality of this game is candy. This is symbolic. It makes you associate the pleasing and tantalizing experience you have when you relish at sweets. No wonder the fruit machine gambling slot is so infamous. The Candy Crush app developers acknowledge this and take advantage to ensure it is so successful.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason to the addictive quality of this game is candy. This is symbolic. It makes you associate the pleasing and tantalizing experience you have when you relish at sweets. No wonder the fruit machine gambling slot is so infamous. The Candy Crush app developers acknowledge this and take advantage to ensure it is so successful.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
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