The average American probably doesn't realize that some foods, particularly those laden with sodium, sugar, and fat, can be addictive. To most, it's just a tasty treat. Unfortunately, this combo can impact the chemicals in your brain, stimulating its reward center, causing us to want more.
Every person has a sweet spot, so to speak, or peak pleasure point as it relates to sugar, sodium, and fat. The food industry calls it the bliss point. It is the target they hope to hit to leave a lasting impression on your brain. Much research has been done on people
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
When we continuously choose to eat these unhealthy ingredients, it changes our brains and we can become conditioned to overeat. The combination of choosing nutritiously-poor foods and overeating them is a recipe for disaster, more specifically, obesity. What's more, the sugar and salt often act as preservatives, creating a convenient product with a long shelf life, so they're readily available for overindulgence.
Advertisers, and the food companies that pay them, are experts at conditioning us. They attempt to cause you to label their product a comfort or feel-good food. They do this with alcohol as well. Have you ever seen a beer commercial where there wasn't an amazing party going on, packed with beautiful people? Overweight people don't go to parties? This is by design. They want to make an unconscious connection with you and they do it well.
Although food companies do not set out to make us fat and unhealthy, it is an unfortunate byproduct of them trying to sell more products to us. It is up to us to be aware of the forces that be and take steps to keep from overindulging. The best option is to avoid having unhealthy, processed foods in the house. It also pays to be prepared when you go out. Take healthy snacks like fruits, vegetables, and nuts out with you. Sweet fruit, in particular, can also help solve sugar cravings. There's a reason why it's called "nature's dessert". Give it a try.
Every person has a sweet spot, so to speak, or peak pleasure point as it relates to sugar, sodium, and fat. The food industry calls it the bliss point. It is the target they hope to hit to leave a lasting impression on your brain. Much research has been done on people
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
When we continuously choose to eat these unhealthy ingredients, it changes our brains and we can become conditioned to overeat. The combination of choosing nutritiously-poor foods and overeating them is a recipe for disaster, more specifically, obesity. What's more, the sugar and salt often act as preservatives, creating a convenient product with a long shelf life, so they're readily available for overindulgence.
Advertisers, and the food companies that pay them, are experts at conditioning us. They attempt to cause you to label their product a comfort or feel-good food. They do this with alcohol as well. Have you ever seen a beer commercial where there wasn't an amazing party going on, packed with beautiful people? Overweight people don't go to parties? This is by design. They want to make an unconscious connection with you and they do it well.
Although food companies do not set out to make us fat and unhealthy, it is an unfortunate byproduct of them trying to sell more products to us. It is up to us to be aware of the forces that be and take steps to keep from overindulging. The best option is to avoid having unhealthy, processed foods in the house. It also pays to be prepared when you go out. Take healthy snacks like fruits, vegetables, and nuts out with you. Sweet fruit, in particular, can also help solve sugar cravings. There's a reason why it's called "nature's dessert". Give it a try.
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