I maintain a website that caters exclusively to kettlebell sales. You may be asking yourself, what are kettlebells? Well, kettlebells a kind of weight that exercisers use when training. I endorse them, but this isn't the point of the article, or why you are here. You've come to gain some insight into link popularity. Initially, I wasn't familiar with link popularity, and that is where I erred greatly.
The value that Google assigns a link is known as link popularity. Receiving links to your website is a basic part of search engine optimization, or SEO, which you should already know. However, if you were under the impression that all links are weighted equal then you are wrong. Yahoo and Bing give links the same value, but individual links are ranked by an elaborate system with Google. The greater the rank value, the better.
Google uses a scale of 0 to 10 to rank each page. This rank is known as a PageRank, and is named after computer programmer and Google co-founder Larry Page. The PageRank scale is logarithmic, which means that a PageRank 1 is ten times greater than having a PageRank 0. A PageRank 2 is one-hundred times better than a PageRank 0. Ten billion PageRank 0's is worth on PageRank 10.
Of course, getting a PageRank 10 to link to you is almost impossible; there aren't even all that many out there, and they're all ludicrously picky about whom they link to. Generally, if you can get a PageRank 4 or higher to give you a link, this is a major get. So, do what you can to get as many of these as possible to improve your link popularity. If you want to check the PageRank of an individual website, you can Google a tool online.
I finally understood why my kettlebell site was not getting a lot of traffic. Many sights were linking to me, but all of those sites had a PageRank of 0 or 1. I needed to follow my competitors' lead and get linked from sites with higher PageRank numbers.
The value that Google assigns a link is known as link popularity. Receiving links to your website is a basic part of search engine optimization, or SEO, which you should already know. However, if you were under the impression that all links are weighted equal then you are wrong. Yahoo and Bing give links the same value, but individual links are ranked by an elaborate system with Google. The greater the rank value, the better.
Google uses a scale of 0 to 10 to rank each page. This rank is known as a PageRank, and is named after computer programmer and Google co-founder Larry Page. The PageRank scale is logarithmic, which means that a PageRank 1 is ten times greater than having a PageRank 0. A PageRank 2 is one-hundred times better than a PageRank 0. Ten billion PageRank 0's is worth on PageRank 10.
Of course, getting a PageRank 10 to link to you is almost impossible; there aren't even all that many out there, and they're all ludicrously picky about whom they link to. Generally, if you can get a PageRank 4 or higher to give you a link, this is a major get. So, do what you can to get as many of these as possible to improve your link popularity. If you want to check the PageRank of an individual website, you can Google a tool online.
I finally understood why my kettlebell site was not getting a lot of traffic. Many sights were linking to me, but all of those sites had a PageRank of 0 or 1. I needed to follow my competitors' lead and get linked from sites with higher PageRank numbers.
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